Course Overview
Build practical digital advertising skills with a Performance Marketing Course in Chandigarh designed for students, beginners, marketing professionals, entrepreneurs, freelancers, and aspiring digital marketers. Performance marketing focuses on measurable results, helping businesses reach the right audience, generate leads, increase conversions, and improve return on advertising investment.
This course helps you understand key areas of performance marketing, including Google Ads, Meta Ads, paid search, social media advertising, campaign planning, audience targeting, conversion tracking, analytics, remarketing, and campaign optimization. You can learn how to create targeted campaigns, analyze important performance metrics, and make data-driven decisions to improve advertising results.
The training focuses on practical learning through campaign exercises, real-world examples, and hands-on assignments. You can develop skills in managing advertising budgets, selecting appropriate audiences, creating effective ad campaigns, monitoring performance, and optimizing campaigns based on measurable results.
Whether you are starting a career in digital marketing, managing campaigns for a business, planning to become a freelancer, or looking to upgrade your advertising skills, a Performance Marketing Course in Chandigarh can help you build a strong foundation in result-oriented marketing.
With structured learning and practical exposure, you can develop the confidence to work with paid advertising platforms, understand campaign data, and create performance-driven strategies for different business goals and digital channels.
Why Choose Us
Learn with guided practical assignments, trainer support and a structured syllabus at Rightouch Academy in Chandigarh. Ask about the current batch and learning format to find the right fit.
Syllabus · Performance Marketing
Your learning roadmap
Click a module to explore its topics.
01MODULE 01Acquisition strategy and unit economics
Topics covered
- Business objectives
- funnel stages
- customer segments
- offer positioning
- conversion definition
- CAC
- ROAS
- contribution margin
- lifetime value assumptions
- campaign feasibility
Practical work
Calculate acquisition limits for a sample business.
Assignment
Submit a target metric sheet with assumptions and a channel rationale.
02MODULE 02Conversion tracking and attribution
Topics covered
- Event naming
- pixels and tags
- tag manager concepts
- GA4 conversions
- UTM standards
- consent awareness
- attribution models
- tracking QA
- duplicate event diagnosis
Practical work
Map a lead funnel and inspect a sandbox event sequence.
Assignment
Submit a tracking specification and test evidence for each conversion step.
03MODULE 03Search advertising campaigns
Topics covered
- Keyword intent
- match types
- negative keywords
- campaign and ad group structure
- responsive search copy
- assets
- location settings
- landing page relevance
- search term review
Practical work
Prepare a structured search campaign and keyword exclusion list.
Assignment
Submit ad groups, keyword logic, copy variants and a budget plan.
04MODULE 04Social advertising campaigns
Topics covered
- Campaign objectives
- audience hypotheses
- broad and interest targeting concepts
- placements
- creative formats
- offer angles
- remarketing
- frequency
- lead quality
Practical work
Build three creative concepts and a social campaign draft.
Assignment
Submit audience hypotheses and explain how results would validate each one.
05MODULE 05Landing pages and conversion optimisation
Topics covered
- Message match
- headline clarity
- proof
- form friction
- mobile layout
- trust signals
- offer presentation
- usability
- test hypotheses
- sample size limitations
Practical work
Review two landing pages and design one test variant.
Assignment
Submit a prioritised CRO backlog with a test plan and success criteria.
06MODULE 06Budgets bidding and experimentation
Topics covered
- Daily and campaign budgets
- pacing
- bidding concepts
- learning periods
- controlled tests
- audience overlap
- creative fatigue
- holdout concepts
- stopping rules
Practical work
Simulate spend allocation and compare two campaign tests.
Assignment
Submit a pacing sheet and explain when to continue, pause or revise a test.
07MODULE 07Reporting and campaign diagnosis
Topics covered
- Spend
- impressions
- clicks
- CPC
- CTR
- CPM
- conversion rate
- cost per qualified lead
- funnel drop off
- attribution uncertainty
- blended results
- data quality
Practical work
Analyse a sample export and build a weekly performance report.
Assignment
Identify the biggest bottleneck and propose changes supported by the dataset.
08MODULE 08Scaling and final optimisation project
Topics covered
- Channel expansion
- creative iteration
- budget changes
- lead feedback loops
- sales alignment
- retention
- incremental growth
- client reporting
- campaign handover
Practical work
Create an optimisation roadmap for the simulated account.
Assignment
Present the final acquisition plan with forecast assumptions and a decision log.
Course topics and batch timings can be updated. Confirm the current syllabus with the academy before admission.
Additional Information
Final project and assessment
Produce an acquisition strategy, search and social campaign drafts, landing page test, tracking plan and optimisation report using simulated spend.
- Duration
- 90 Days

