📍 SCO 80-81-82, 4th Floor,, Sector 34A, Chandigarh 160022
☎ +91 73411 77138
Rightouch Academy logo Enquire Now ↗

RIGHTOUCH ACADEMY · CHANDIGARH

Digital Marketing with AI

Learn practical digital marketing with AI in Chandigarh. Master SEO, paid ads, social media, analytics and AI tools through hands-on projects.

Duration: 90 Days

View Syllabus ↓Ask About Admission ↗
Digital marketing course in Chandigarh

Course Overview

Digital Marketing Course in Chandigarh helps you build practical skills in SEO, Google Ads, social media marketing, content marketing, analytics, and AI-powered digital tools. Learn through hands-on training and develop career-ready digital marketing skills.

Why Choose Us

Learn with guided practical assignments, trainer support and a structured syllabus at Rightouch Academy in Chandigarh. Ask about the current batch and learning format to find the right fit.

Syllabus · Digital Marketing with AI

Your learning roadmap

Click a module to explore its topics.

90 Days8 Modules
01MODULE 01Marketing strategy and customer research

Topics covered

  1. Business goals
  2. audience segments and buyer personas
  3. competitor analysis
  4. customer journey
  5. positioning
  6. channel selection
  7. SMART objectives and marketing funnels

Practical work

Audit a local business and map its customer journey.

Assignment

Submit a one page strategy with three measurable goals and audience evidence.

02MODULE 02Website and landing page foundations

Topics covered

  1. Domain and hosting concepts
  2. WordPress pages and menus
  3. content structure
  4. lead forms
  5. mobile usability
  6. calls to action
  7. basic page speed
  8. conversion focused landing pages

Practical work

Create a service landing page with a working enquiry form in a sandbox.

Assignment

Submit the page, mobile screenshots and a checklist of conversion improvements.

03MODULE 03Search engine optimisation

Topics covered

  1. Search intent
  2. keyword research and clustering
  3. titles and descriptions
  4. headings
  5. internal links
  6. image alt text
  7. crawl and index concepts
  8. sitemaps
  9. local SEO
  10. ethical link outreach

Practical work

Audit a sample site and optimise one page for a keyword cluster.

Assignment

Deliver a keyword map, before and after audit and local business profile checklist.

04MODULE 04Content and social media marketing

Topics covered

  1. Content pillars
  2. platform and format selection
  3. copywriting
  4. hooks and calls to action
  5. short video scripts
  6. community moderation
  7. publishing calendars
  8. brand tone

Practical work

Create a week of posts and a short promotional video script.

Assignment

Submit a four week calendar with captions, creative briefs and engagement measures.

05MODULE 05Paid advertising foundations

Topics covered

  1. Search versus social ads
  2. campaign objectives
  3. audiences and keywords
  4. ad formats
  5. budgets and bidding concepts
  6. landing page relevance
  7. remarketing basics
  8. approval and policy checks

Practical work

Prepare search and social campaign drafts using sample data.

Assignment

Submit an ad plan with creatives, targeting, budget allocation and conversion goals.

06MODULE 06Email and lead nurturing

Topics covered

  1. Permission based email lists
  2. lead magnets
  3. segmentation
  4. welcome sequences
  5. subject lines
  6. personalisation
  7. unsubscribe handling
  8. CRM stages
  9. basic workflow automation

Practical work

Build a three email nurture sequence and a lead tracking sheet.

Assignment

Submit a workflow showing trigger, messages, next action and success metrics.

07MODULE 07Analytics and optimisation

Topics covered

  1. Measurement plans
  2. GA4 concepts
  3. events and conversions
  4. UTM tags
  5. Search Console reports
  6. traffic quality
  7. CTR and conversion rate
  8. dashboard interpretation
  9. A/B testing basics

Practical work

Analyse a sample campaign dataset and create a simple dashboard.

Assignment

Recommend three changes using evidence rather than vanity metrics.

08MODULE 08AI assisted marketing and campaign project

Topics covered

  1. Prompt structure
  2. research assistance
  3. copy variations
  4. image and video briefs
  5. workflow automation
  6. source verification
  7. privacy and copyright checks
  8. human editing and campaign reporting

Practical work

Use AI to draft assets, then fact check and adapt them to a brand.

Assignment

Present the final campaign pack with a log of prompts, edits and measurement decisions.

Course topics and batch timings can be updated. Confirm the current syllabus with the academy before admission.

Additional Information

Final project and assessment
Build a complete campaign pack: customer research, website audit, content calendar, SEO plan, ad mockups, email sequence and performance report.

Duration
90 Days
WhatsApp