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RIGHTOUCH ACADEMY · CHANDIGARH

Performance Marketing

Learn paid advertising fundamentals, campaign planning, measurement and optimisation through guided practice.

Duration: 90 Days

Performance Marketing Course in Chandigarh

Course Overview

Build practical digital advertising skills with a Performance Marketing Course in Chandigarh designed for students, beginners, marketing professionals, entrepreneurs, freelancers, and aspiring digital marketers. Performance marketing focuses on measurable results, helping businesses reach the right audience, generate leads, increase conversions, and improve return on advertising investment.

This course helps you understand key areas of performance marketing, including Google Ads, Meta Ads, paid search, social media advertising, campaign planning, audience targeting, conversion tracking, analytics, remarketing, and campaign optimization. You can learn how to create targeted campaigns, analyze important performance metrics, and make data-driven decisions to improve advertising results.

The training focuses on practical learning through campaign exercises, real-world examples, and hands-on assignments. You can develop skills in managing advertising budgets, selecting appropriate audiences, creating effective ad campaigns, monitoring performance, and optimizing campaigns based on measurable results.

Whether you are starting a career in digital marketing, managing campaigns for a business, planning to become a freelancer, or looking to upgrade your advertising skills, a Performance Marketing Course in Chandigarh can help you build a strong foundation in result-oriented marketing.

With structured learning and practical exposure, you can develop the confidence to work with paid advertising platforms, understand campaign data, and create performance-driven strategies for different business goals and digital channels.

Why Choose Us

Learn with guided practical assignments, trainer support and a structured syllabus at Rightouch Academy in Chandigarh. Ask about the current batch and learning format to find the right fit.

Syllabus · Performance Marketing

Your learning roadmap

Click a module to explore its topics.

90 Days8 Modules
01MODULE 01Acquisition strategy and unit economics

Topics covered

  1. Business objectives
  2. funnel stages
  3. customer segments
  4. offer positioning
  5. conversion definition
  6. CAC
  7. ROAS
  8. contribution margin
  9. lifetime value assumptions
  10. campaign feasibility

Practical work

Calculate acquisition limits for a sample business.

Assignment

Submit a target metric sheet with assumptions and a channel rationale.

02MODULE 02Conversion tracking and attribution

Topics covered

  1. Event naming
  2. pixels and tags
  3. tag manager concepts
  4. GA4 conversions
  5. UTM standards
  6. consent awareness
  7. attribution models
  8. tracking QA
  9. duplicate event diagnosis

Practical work

Map a lead funnel and inspect a sandbox event sequence.

Assignment

Submit a tracking specification and test evidence for each conversion step.

03MODULE 03Search advertising campaigns

Topics covered

  1. Keyword intent
  2. match types
  3. negative keywords
  4. campaign and ad group structure
  5. responsive search copy
  6. assets
  7. location settings
  8. landing page relevance
  9. search term review

Practical work

Prepare a structured search campaign and keyword exclusion list.

Assignment

Submit ad groups, keyword logic, copy variants and a budget plan.

04MODULE 04Social advertising campaigns

Topics covered

  1. Campaign objectives
  2. audience hypotheses
  3. broad and interest targeting concepts
  4. placements
  5. creative formats
  6. offer angles
  7. remarketing
  8. frequency
  9. lead quality

Practical work

Build three creative concepts and a social campaign draft.

Assignment

Submit audience hypotheses and explain how results would validate each one.

05MODULE 05Landing pages and conversion optimisation

Topics covered

  1. Message match
  2. headline clarity
  3. proof
  4. form friction
  5. mobile layout
  6. trust signals
  7. offer presentation
  8. usability
  9. test hypotheses
  10. sample size limitations

Practical work

Review two landing pages and design one test variant.

Assignment

Submit a prioritised CRO backlog with a test plan and success criteria.

06MODULE 06Budgets bidding and experimentation

Topics covered

  1. Daily and campaign budgets
  2. pacing
  3. bidding concepts
  4. learning periods
  5. controlled tests
  6. audience overlap
  7. creative fatigue
  8. holdout concepts
  9. stopping rules

Practical work

Simulate spend allocation and compare two campaign tests.

Assignment

Submit a pacing sheet and explain when to continue, pause or revise a test.

07MODULE 07Reporting and campaign diagnosis

Topics covered

  1. Spend
  2. impressions
  3. clicks
  4. CPC
  5. CTR
  6. CPM
  7. conversion rate
  8. cost per qualified lead
  9. funnel drop off
  10. attribution uncertainty
  11. blended results
  12. data quality

Practical work

Analyse a sample export and build a weekly performance report.

Assignment

Identify the biggest bottleneck and propose changes supported by the dataset.

08MODULE 08Scaling and final optimisation project

Topics covered

  1. Channel expansion
  2. creative iteration
  3. budget changes
  4. lead feedback loops
  5. sales alignment
  6. retention
  7. incremental growth
  8. client reporting
  9. campaign handover

Practical work

Create an optimisation roadmap for the simulated account.

Assignment

Present the final acquisition plan with forecast assumptions and a decision log.

Course topics and batch timings can be updated. Confirm the current syllabus with the academy before admission.

Additional Information

Final project and assessment
Produce an acquisition strategy, search and social campaign drafts, landing page test, tracking plan and optimisation report using simulated spend.

Duration
90 Days
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